Little Bait Shop OPEN from 6AM - 7PM EVERYDAY

Award-winning, Little Bait Shop, offers a wide variety of live bait and tackle already primed for great fishing on Lake Wisconsin, the Wisconsin River and all other watering holes in the area.

Lures, Tackle and Live Bait


Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

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